Targeting customers will be enhanced and empowered by the simple fact that players will have specified the products and services in which they are interested. Thus, they will receive promotions explicitly based on their preferences… a win-win for everyone concerned. And players’ compensation will be similarly – and instantly – driven by their EFFORT in-game. Promotions will be delivered directly to player websites and to the environment of the SandLot, the virtual meeting place for SportNext players and friends.